Last updated: June 2025 **| PI-USA Marketing Team

May 2025: Added a section on how to handle quotations; can you change them? Also, how do you use quotation marks for longer quotations?

June 2025: Additional resources about security **How to Communicate Safely About Your Missionary (video)**

2018-08 Communication-Guidelines copy.pdf

How to Communicate Safely.pdf

<aside> ✳️ There are two ways to find information in this set of guidelines: 1. Use the search feature (⌘ + F) 2. Use the Table of Contents below to navigate through the document

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• Table of Contents

In This Document

• Who are we and who do we write for? (brand, audiences, values and name usage)
• Communication security guidelines (with suggested terms for country references)
• Jargon and provocative language (not firm rules, but potential pitfalls)
• Grammar and style (capitalization, punctuation, Scripture use, brevity and clarity)

Not in This Document

• Visual style guide (use of colors, logos, fonts, photography and graphics)
• Social media and web optimization practices (subject to more frequent change)
• Guidelines for the editorial process or granting reprint permission

Brand Essence and Audiences