Last updated: November 2025 **| PI-USA Marketing Team

• May 2025: Added a section on how to handle quotations (Can you change them? It depends); also addressed how to use quotation marks in multi-paragraph quotations
• June 2025: Added more resources about communication and security
• September 2025: After age-related questions emerged in a book project, confirmed and added more detail on numbers vs. numerals; will probably not go back to old projects to revise, but follow these rules moving forward.
• November 2025: Added a link to https://capitalizemytitle.com/ to assist with titles and headlines.

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• Table of Contents

In This Document

• Who are we and who do we write for? (brand, audiences, values and name usage)
• Communication security guidelines (with suggested terms for country references)
• Jargon and provocative language (not firm rules, but potential pitfalls)
• Grammar and style (capitalization, punctuation, Scripture use, brevity and clarity)

Not in This Document

• Visual style guide (use of colors, logos, fonts, photography and graphics)
• Social media and web optimization practices (subject to more frequent change)
• Guidelines for the editorial process or granting reprint permission

Brand Essence and Audiences