Last updated: September 2025 **| PI-USA Marketing Team

• May 2025: Added a section on how to handle quotations (Can you change them? It depends); also addressed how to use quotation marks in multi-paragraph quotations
• June 2025: Added more resources about communication and security
• September 2025: After age-related questions emerged in a book project, confirmed and added more detail on numbers vs. numerals

<aside> ✳️ There are two ways to find information in this set of guidelines: 1. Use the search feature (⌘ + F) 2. Use the Table of Contents below to navigate through the document

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• Table of Contents

In This Document

• Who are we and who do we write for? (brand, audiences, values and name usage)
• Communication security guidelines (with suggested terms for country references)
• Jargon and provocative language (not firm rules, but potential pitfalls)
• Grammar and style (capitalization, punctuation, Scripture use, brevity and clarity)

Not in This Document

• Visual style guide (use of colors, logos, fonts, photography and graphics)
• Social media and web optimization practices (subject to more frequent change)
• Guidelines for the editorial process or granting reprint permission

Brand Essence and Audiences

Pioneers Brand Essence: relentless pursuit (“whatever it takes”). As the Pioneers.org website puts it, “Go ahead.” In the words of Mark Syn, “keep pioneering.”