Last updated: August 2026 **| PI-USA Marketing Team
- May 2025: Added a section on how to handle quotations (Can you change them? It depends); and addressed how to use quotation marks in multi-paragraph quotations
- June 2025: Added links to resources about communication and security
- September 2025: Confirmed and added more detail on numbers vs. numerals particularly when dealing with ages. May not go back to old projects to revise, but follow these rules moving forward (see Numbers, Times and Dates)
- November 2025: Added a link to https://capitalizemytitle.com/ to assist with the use of title case in titles and headlines (though we avoid title case when possible)
- April 2026: Per AP style, don’t use parentheses or dots in phone numbers; format them like this: 407-382-6000. Added a note on how to talk about how to format references to the Jesus film.
- August 2026: added Baltic states to countries list; preferred reference Northern or Northeast Europe
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✳️ There are two ways to find information in this set of guidelines:
1. Use the search feature (⌘ + F)
2. Use the Table of Contents below to navigate through the document
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In This Document
- Who are we and who do we write for? (brand, audiences, values and name usage)
- Communication security guidelines (with suggested terms for country references)
- Jargon and provocative language (not firm rules, but potential pitfalls)
- Grammar and style (capitalization, punctuation, Scripture use, brevity and clarity)
Not in This Document
- Visual style guide (use of colors, logos, fonts, photography and graphics)
- Social media and web optimization practices (subject to more frequent change)